Investment Opportunity
This Calcium and Bentonite deposit is the only known domestic source created by thermal hot springs make it a unique product with 8% silica and no toxic heavy metals. We offer an organic product with high demand across multiple markets which include agricultural, environmental, water treatment, food and wellness, and beyond. In 1986 the Mineral Patent Application determined an estimated 60 million tons of mineable material, proving it to be a viable source for multiple generations.
The Idavue Way
CUSTOMER ACQUISITION & RETENTION STRATEGY
ACQUISITION CHANNELS
Idavue / Van Beek companies.
Strategic Partnerships
Co-branded and private-label supply agreements with niche product manufacturers.
Trade Shows & Events
Presence at industry expos to accelerate visibility and deal flow.
RETENTION STRATEGIES
A relationship-first model designed to build loyalty and value over time.
Year-Round Supply Guarantees
Eliminates seasonal risk via early extraction and advanced storage capacity.
Custom Product Development
Tailored blends developed through in-house technical expertise.
Volume Pricing & Loyalty Incentives
Rewards repeat business and promotes long-term contracts.
Technical Support & Education
Assists customers in optimizing integration and application of calcium products.
All compliance documentation is up to date and strategic part of the Marketing and sales confidence to market.
Key Competitive Advantages
Leadership Team & Principal Operators
Christiaan & Melanie Prinsloo
Proven track record in capital-intensive agriculture, logistics in mining, and civil works. As new operators, they bring focused commercial execution and capital stewardship to this transition.
Strategic Partner
Ron van Beek
Original visionary behind the mine's revitalization. Ron brings decades of operational expertise and pre-established customer relationships, particularly in agriculture. This provides immediate access to high-conversion market segments.
Director of Technical & Mine Planning
Johan Van Der Schyff
A qualified Civil and Mining Engineer (BEng), Johan leads engineering oversight, resource management, and optimization of extraction and plant layout for long-term viability.