Our Solution

Problem Statement

This transition is not about replacement, but about strategic alignment. Idavue brings the operational expertise — decades of experience in mining, production, infrastructure, and logistics — to fully unlock the potential of the Dubois site and ensure year-round continuity of supply. Van Beek contributes the voice of the market, backed by a trusted brand, deep customer insight, and a long-standing reputation in animal health and agriculture.

Together, we are establishing something truly distinctive and market-ready: a vertically integrated, fully certified mineral supply chain. This partnership eliminates third-party delays, enhances traceability, and ensures rigorous regulatory compliance. It is a values-driven, future-ready business model designed to withstand seasonal volatility, adapt to evolving regulations, and meet the growing demand for transparency across the supply chain.

As a regional employer of choice, the partnership is positioned to reduce turnover, attract skilled talent, and foster long-term community and stakeholder engagement. Above all, the brand we are building stands for purity, continuity, and reliable performance — delivering stability in a market where consistency, compliance, and credibility are essential.

The Idavue Solution

From Pit to Performance

By systemizing the entire process — from mining and freight to compliance, testing, and traceability — we’re building a digital backbone that enables real-time oversight and product confidence. All of it integrated into a single app platform.

Export Development

As we ramp up capacity and production consistency, we will leverage strategic logistics partnerships to access international markets, particularly Asia and Australasia.

Product Line Diversification

We’re not just scaling growth in agriculture — we’re expanding into health and wellness and industrial sectors.

The Market Opportunity

So how does TMI make money?

TMI generates revenue through the extraction, processing, packaging, and sale of a proprietary mineral blend—a rare geothermal calcium compound—sourced exclusively from the Lidy Mine in Southeast Idaho. This mineral is sold wholesale to B2B clients across multiple industries, with opportunities to scale into value-added formulations and private label partnerships as the operation grows.

Our vertically integrated structure allows us to control extraction, refinement, packaging, and distribution, ensuring higher margins, quality assurance, and year-round supply continuity—critical for client retention.

Customer acquisition and retention

TMI leverages a multi-pronged customer acquisition and retention strategy:

Acquisition Channels:

  • Ron van Beek’s Existing Agriculture Network: Immediate access to pre-qualified buyers, especially in livestock and feed sectors

  • Targeted B2B Outreach: Direct sales to industrial buyers, animal nutrition brands, and wellness companies

  • Strategic Partnerships: Co-branding and private-label deals with nutraceutical and environmental product manufacturers

  • Trade Shows & Industry Events: Participation in agriculture, wellness, construction, and environmental expos

Retention Strategies:

  • Year-Round Supply Guarantees: Elimination of seasonal bottlenecks with new storage and pre-winter extraction

  • Custom Product Development: In-house R&D capabilities for tailored blends based on client needs

  • Volume-Based Pricing & Loyalty Discounts: Incentivizing long-term relationships and bulk purchasing

  • Technical Support & Education: Support for clients in integrating the mineral into their own product formulations